Taking It to a New Level
We’ve explored a lot of relatively well-regarded areas in our adventures thus far, places like Atami, Nikko, Kamakura, and Nagano, and had a whole lot of fun — we’ve made new friends, seen amazing sights, dined at some outstanding sushi restaurants, had a few yucks here and there, and the properties we’re showcasing are selling at a satisfying clip.
This akiya thing is relatively new territory, in the sense that heretofore very few have bothered to engage with it. Conversely, it is also relatively old, in the sense that many have been aware of it for a few years, thanks to a slow trickle of generally negative, speculative clickbait articles.
Which creates a bit of a conundrum: there’s a whole lot of interest in these magical properties, but that is accompanied by a whole lot of reasonably held suspicion. There are oases of exceptional properties out there amidst the dilapidation, but it’s easy to get lost. We aim to provide some direction in rectifying that.
Thus, step one has been popular tourist spots like Kamakura or Nikko: they provide a comparatively low barrier to entry in a market that, as stated above, can understandably be a bit nerve-wracking. And we’re happy to work with these areas — they tend to be highly regarded for a reason — however, if we were to stick to just the popular destinations that are already top-of-mind, we’d be doing ourselves, our clients, and, really, our market niche a disservice as we’d be, by definition, precluding any direct interaction with those oases out there in the rough.
Now, if we were selling bread or washlets or, I don’t know, network engineering, that’d be cool and all, but those products and services are all relatively well accepted in the common discourse of modern commerce and so I would argue they aren’t exactly exciting. On the other hand, our clients are going out on a limb with something that is generally understood to be untenable, and discovering that the opposite is true. I think that is pretty awesome.
And it gets even better the further out you go and the deeper you dig. So, this time around, suit up for adventure like you probably never expected to see from a real estate consultancy and follow me to the unknown reaches of Japan’s Outer Limits.